There’s a lot to be desired in the world of social media, when it comes to corporate and business pages. Some brands take the used car salesman approach and push their products nonstop in your newsfeed. Others forget to post updates, can’t find the right voice, seem irrelevant or don’t reply to their followers. It’s a conversation, and should be a fun one.
Zion & Zion is AZFoothills.com’s Best Social Networking and Online Media Firm for 2014, with digital services including:
- Social Media Strategy and Content Development
- Reputation Management
- Social Media Advertising
- Digital Strategy
- Email Marketing
- Search Engine Optimization (SEO)
- Search Engine Marketing (PPC)
- Banner/Display Advertising
- Web & Mobile Development
- Content Strategy & Development
We thought we’d ask their team of experts to share a few brands with us that they find inspiring, and explain how they’re approaching social and digital media in new ways.
Oreo
“During last year’s Superbowl, Oreo was live tweeting. Their team managed to jump into action quickly, creating a graphic that was designed, captioned and approved within minutes to take advantage of the blackout. That quick thinking and integrated team work captured them over 10,000 retweets and arguably had a greater payoff than Oreo’s actual Superbowl ad.”
Taco Bell
“Taco Bell truly embodied the concept of telling your brand’s story on social media. They brought a new voice to all their platforms, actively engaged with fans, shared fan photos on their Instagram account, and interacted with other high profile brands like Old Spice for expanded reach.”
Barro’s Pizza
“While we might be a little biased (Ed Note: Barro’s is a client of Zion & Zion), Barro’s Pizza has a great social media presence. We have worked hand in hand with the locally-owned family business to create a family friendly voice for the brand, engaging contests and campaigns like “Slice of Barro’s” and support for nonprofits like their partnership with St Mary’s Food bank.”
